MuzMatch is an app that finds marriage partners for the members of the Muslim community around the world. It has a reasonably good pool of verified individuals looking to find a match for themselves. The site is not the typical dating app but is more inclined towards helping people find their marriage future spouses. Muzmatch is one of the UK’s most popular Muslim and Arab dating sites. There have been 25,000 success stories so far – and this is rising all the time. The unique thing about Muzmatch is that it’s an online dating app.

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The brainchild of a Muslim-American entrepreneur that launched in the united states in 2015, MuzMatch claims become “the best free Muslim wedding application,” in the marketplace, having facilitated 60,000 marriages so far—so, quite a good history.

Like Hawaya, MuzMatch inquired about my age, sex, location, education and cultural back ground, relationship status and faith. But unlike Hawaya, the software also asked me personally exactly exactly just how spiritual I am (very), whether I’m a revert or convert (neither), how frequently we pray (usually), the way I dress (we wear a hijab) and whether we just consume halal meals (yes), smoke (no) or beverage (also no). MuzMatch additionally exhibited my matches’ reactions to those concerns thus I could filter through them manually at no cost, or immediately right after paying a membership cost.

Having these parameters introduced right from the start aided greatly while filtering through the flooding of loves I received in the software. But, MuzMatch nevertheless did have any options n’t to record one’s governmental views, which may have become increasingly essential as a result of, well, everything going on. Because of this, I experienced numerous impassioned exchanges with matches whom didn’t agree with my governmental views (i will be pro-BLM, pro-choice and an LGBTQ ally) that fundamentally finished with us un-matching.

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In order to avoid draining that is further, I made a decision to use a far more old-fashioned software and downloaded Hinge in hopes of finding somebody with comparable governmental views as me personally.

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Hinge

The recently redesigned Hinge is available to everyone as opposed to providing solely to a Muslim market like Hawaya and MuzMatch. Hinge enables users to make it to understand matches “through their particular responses to prompts, and information that is personal like faith, height and politics” and promises to “quickly learn your type” and only introduce you “to the most effective individuals for you personally.”

As a result, Hinge didn’t explore details regarding my ethnocultural or spiritual identification and practices, whether i drink alcohol, smoke weed or do drugs (no to all three) though it did ask me. Hinge provides options that are many sex identification and permits users to select whether they’re thinking about males, females or both. Hinge additionally permits users to record their governmental views, nonetheless it just has four choices (Liberal, Conservative, Moderate or any Other), that have been pretty restricting considering Liberals frequently disagree on many problems which range from freeing Palestine to fracking.

Hinge provides users the option never to reveal their spiritual and governmental values or perhaps perhaps maybe not cause them to become visible on the profile. Additionally makes filtering by political views exclusive to spending users. Therefore, while we appreciated so it at the least had this choice, unless we paid $39.99 for starters thirty days, $79.99 for three or $119.99 as well as six, i really could just filter matches by their faith. And also then, I happened to be usually quit guessing just just how spiritual they certainly were and where they leaned politically simply because they had concealed some or all this given information from their profile.

Inspite of the low amount of matches we received while the number of years we took to swipe left or appropriate I ran out of likes within ten minutes of using the app on them. (In comparison: Hawaya and MuzMatch had restrictions on what numerous pages i really could like, but permitted us to invest considerably longer browsing them. before I reached) so when we started a discussion with some body, we nevertheless had to feel the entire choreography that is cumbersome of their spiritual and governmental views which had led me personally to abandon Hawaya.

The verdict

We comprehended starting this test it was very not likely I would personally run into a match with who i possibly could replicate, or even the Teen Selection nominated kiss through the Proposal , then at the very least the enjoyable, simple banter between its lead couple. (it really is, in the end, perhaps perhaps not real world.) But we thought it could be fun in order to connect and speak to new individuals. Nonetheless each swipe, each suitor and every sentence we swapped using them stressed me away. I hesitated swiping kept on matches, thinking for fear of offending them that I should give them a chance because they could surprise me, and I hurried to reply to them. We also held in cutting remarks if they said things such as “I don’t expect one to cook every thing but anticipate you to learn how to prepare everything.” We wondered whether matches discovered me personally appealing, We focused on whether i might manage to find spiritual and governmental common ground together with them, and We increasingly wrestled using the idea that possibly We wasn’t prepared for dedication at this time. (we have been, most likely, in a pandemic.)

Fundamentally, if I’d to decide on one, I’d state MuzMatch best resided as much as its claim whilst the “the best Muslim that is free marriage featuring its selection of details about matches’ religious choices. However it could enhance by including and selection for matches to list their views that are political. Both Hawaya and Hinge, having said that, lacked filters that are enough free to your users’ spiritual, cultural and sociopolitical views and techniques. (If main-stream apps like Hinge wish to focus on an even more consistently http://datingmentor.org/escort/carlsbad diverse demographic, they need to actually think about this.) If I became *really* dedicated to locating a partner at this time, i might have considered having to pay in-app to see if any of these additional features made the ability better; but finally, I made the decision it’s simply not the best choice for me personally at this time.

The feeling of relief and rightness that greeted me personally whenever we shut these apps said that perhaps I would personally instead experience matchmaking to my television display screen than on my phone display screen for the time being. Which explains why I’m uninstalling each one of these dating apps. I might or might not reinstall them based on if We lock eyes with someone throughout the space and fall madly in (socially distanced) love in the beginning sight through the interim, but also for now We can’t wait to take back storage space to my phone and my heart.

Muzmatch is a Muslim datingapp founded by Shahzad Younas and launched in 2015. Its tagline is 'Where Single Muslims Meet' and emphasises marriage as opposed to casual dating.^[1]

History[edit]

Muzmatch was first launched as a matrimonial website platform in 2011 by Shahzad Younas.^[2] The site employed a novel pay as you go mechanism for its members. It allowed complete anonymity to all of its members – with all profile pictures being initially blurred, allowing only those 'seriously' looking to find a bride or groom to pay a small amount to access a full detailed profile description and picture.^[3]

In 2014, Shahzad quit his 9-year banking career at Morgan Stanley^[4] and taught himself how to code, investing all of his savings in starting up the business.^[5] Younas bootstrapped and built the initial app himself, having been unimpressed with the quality of existing Muslim dating websites, which he describes as 'ugly and horrible', and having a 'terrible reputation'.^[6]

The website platform was shut down, with the app having a soft launch in 2015.^[1]

In the summer of 2017, Muzmatch was accepted into Silicon Valley-based accelerator Y Combinator, who have backed the likes of Airbnb, Dropbox, and Reddit and provide a network of resources and support for startups — as well as investment.^[7]

Younas opened his address to the room by saying: 'Muslims don't date, we marry.'^[1]

Muzmatch was the first Muslim-centric startup to ever be backed by Y Combinator.^[8]

In 2017, Muzmatch raised a total of $1.75M in their initial seed round, led by Fabrice Grinda's FJ Labs, Y Combinator, and London-based venture firm, Hambro Perks.^[9] Muzmatch reported having 200,000 members spread across 160 countries, and over 6000 couples who met on the platform.^[10]

In April 2019 Muzmatch was shortlisted for 'App of the Year' at the Evening Standard Business Awards.^[11]

Muzmatch was also a 2019 London and the South finalist at The Spectator Business awards.^[12]

In July 2019 Muzmatch raised $7M in their Series A round of funding, and reported having over 1.5 million users of its app and over 30,000 successes. The funding was jointly led by U.S. hedge fund Luxor Capital and Y Combinator.^[13]

The app is available in 14 languages.^[14]

In July 2020, muzmatch welcomed its three millionth user, marking a period of sustained growth for the brand. According to company data, muzmatch took four years to get to one million members and another year to reach two million. This latest milestone comes less than six months after the last one was surpassed.^[15]

Operation[edit]

Members sign up to the app and complete their profile, where they are asked to complete their profile with photos and information such as sect, ethnicity and other religious information.^[16] Members can use the app for free, or choose to upgrade to premium membership extra features, such as unlimited profiles, more advanced search filters and preferences, and being at the front of the queue.^[17]

Muzmatch was the first Muslim app to allow members to include a chaperone or Wali who would be able to monitor messages sent to and from their account.^[18] Users can also ensure they have no profile picture on their account or details such as their full name, so they can be as private online as possible.^[19]

In 2016, the platform introduced selfie verification to ensure everyone on the app is verified. The company has a team in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.^[20]

In 2020, during the COVID-19 pandemic, muzmatch became the first leading religious dating platform to release a free in-app video calling feature^[21] following a survey which found that 83% of users said they were struggling to find serious relationships because of lockdowns in their area.

Marketing[edit]

The company ran a viral tongue in cheek marketing campaign across the London Underground tube network and the Manchester and Birmingham bus network.^[22] The ads incorporated 'halal' inspired puns such as 'Halal, is it me you're looking for?'.^[23]

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In 2019, the company launched a Brexit-themed marketing campaign on the London Underground. Ads with the message 'Time to Leave the Single Market?' ran just as the UK population began to consider its options ahead of a December general election.^[24]

References[edit]

1. ^ ^abc''Muslims don't date, we marry''. BBC News. 2019-03-25. Retrieved 2021-03-26.
2. ^News, Manchester Evening (2011-07-31). 'muzmatch matrimonial website for Muslims'. Manchester Evening News. Retrieved 2021-03-26.
3. ^News, Manchester Evening (2011-07-31). 'muzmatch matrimonial website for Muslims'. Manchester Evening News. Retrieved 2021-03-26.
4. ^'Muslim dating app muzmatch secures £5.8m Series A investment Business Leader News'. Business Leader. 2019-08-01. Retrieved 2021-03-26.
5. ^'Muslim dating app Muzmatch secures $7m from Silicon Valley'. BusinessCloud. 2019-07-30. Retrieved 2021-03-26.
6. ^'YC-backed Muzmatch definitely doesn't want to be Tinder for Muslims'. TechCrunch. Retrieved 2021-03-26.
7. ^Millington, Alison. 'An ex-Morgan Stanley banker and a 25-year-old engineer created the first global matchmaking app for Muslims, and it's about to hit one million users'. Business Insider. Retrieved 2021-03-26.
8. ^Millington, Alison. 'An ex-Morgan Stanley banker and a 25-year-old engineer created the first global matchmaking app for Muslims, and it's about to hit one million users'. Business Insider. Retrieved 2021-03-26.
9. ^'Muslim dating app muzmatch secures £5.8m Series A investment Business Leader News'. Business Leader. 2019-08-01. Retrieved 2021-03-26.
10. ^'YC-backed Muzmatch definitely doesn't want to be Tinder for Muslims'. TechCrunch. Retrieved 2021-03-26.
11. ^Armitage, Jim (2019-06-19). 'Evening Standard Business Awards 2019 - the shortlist'. www.standard.co.uk. Retrieved 2021-03-26.
12. ^www.spectator.co.ukhttps://www.spectator.co.uk/article/2019-finalists-london-and-the-south. Retrieved 2021-04-07.Missing or empty title= (help)
13. ^'Muzmatch adds $7M to swipe right on Muslim-majority markets'. TechCrunch. Retrieved 2021-03-26.
14. ^'Muzmatch adds $7M to swipe right on Muslim-majority markets'. TechCrunch. Retrieved 2021-03-26.
15. ^'muzmatch Surpasses Three Million Members'. Global Dating Insights. 2020-07-06. Retrieved 2021-03-26.
16. ^Millington, Alison. 'An ex-Morgan Stanley banker and a 25-year-old engineer created the first global matchmaking app for Muslims, and it's about to hit one million users'. Business Insider. Retrieved 2021-03-26.
17. ^Millington, Alison. 'An ex-Morgan Stanley banker and a 25-year-old engineer created the first global matchmaking app for Muslims, and it's about to hit one million users'. Business Insider. Retrieved 2021-03-26.
18. ^Al-Heeti, Abrar. 'Beyond Tinder: How Muslim millennials are looking for love'. CNET. Retrieved 2021-03-26.
19. ^Heathman, Amelia (2019-07-25). 'Muzmatch: the dating app changing the way Muslims find love'. www.standard.co.uk. Retrieved 2021-03-26.
20. ^Heathman, Amelia (2019-07-25). 'Muzmatch: the dating app changing the way Muslims find love'. www.standard.co.uk. Retrieved 2021-03-26.
21. ^'muzmatch Introduces In-App Video Calling'. Global Dating Insights. 2020-05-26. Retrieved 2021-03-26.
22. ^Preece, Ashley (2018-09-17). 'Why these new Muslim ads are making people laugh in Birmingham'. BirminghamLive. Retrieved 2021-03-26.
23. ^Heathman, Amelia (2019-07-25). 'Muzmatch: the dating app changing the way Muslims find love'. www.standard.co.uk. Retrieved 2021-03-26.
24. ^'muzmatch Launches Brexit-Themed London Underground Ads'. Global Dating Insights. 2019-11-01. Retrieved 2021-03-26.

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